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Read survey results

A survey’s results view shows the headline numbers and then every question with how people answered it. It is where a survey stops being a response rate and starts being something you can act on.

Required role: Administrator.

  1. Go to Engagement → Surveys.
  2. Open the survey.
  3. Read the four numbers at the top: Recipients, Responses, Response Rate, and the score.
  4. Open the Results tab.
  5. Read each question card in turn.

Results appear once the survey has at least one response. Before that the page says to launch the survey to start collecting, or that there are no responses yet.

OptionDescription
RecipientsHow many people were invited.
ResponsesHow many answered.
Response RateThe second as a percentage of the first.
eNPSShown where the survey contains an eNPS question and it has answers.
Engagement ScoreShown in place of eNPS where the survey has no eNPS question.

Read the rate before the score, every time. The score is a description of the people who answered, and how many that was decides how much of the workforce it describes.

Where the survey has an eNPS question, its card shows the score and the split behind it.

OptionDescription
PromotersThe people who answered at the top of the scale.
PassivesThe people in the middle.
DetractorsThe people at the bottom.

The split is more useful than the score. A single number can move because promoters grew or because detractors shrank, and those are different things that call for different responses.

Example: an HC Corp UK Ltd eNPS that rose while the detractor count stayed flat means more people became enthusiastic, not that fewer people are unhappy. The unhappy group is still there and still the same size.

Read the score as a trend, not as a verdict on a given quarter.

OptionDescription
Rating ScaleThe response count, the average, and a bar chart of how answers were distributed across the scale.
Likert ScaleThe same as a rating scale.
Multiple ChoiceThe response count and a bar for each option.
MatrixThe average for each row of the matrix.
Open TextThe response count and the answers themselves, listed.
eNPSThe score and the promoter, passive, and detractor split.

The distribution matters more than the average on a rating question. Two questions can average the same while one has everyone in the middle and the other has half the workforce at each end — and only the second one is a problem.

Example: a question at HC Corp UK Ltd averaging 3.0 with everyone answering 3 is a mild result. The same average with half answering 1 and half answering 5 is two groups having entirely different experiences of the same company.

Open-text answers are listed under their question without attribution, and the count is labelled as anonymous.

They are the part of a survey people actually read, and the part most likely to identify someone. A comment that describes a specific event, or a specific role, can name its author without using their name. Handle them accordingly, and be careful about quoting one into a slide deck.

The company-wide numbers are the least interesting thing here. Break the results down by segment before concluding anything, because a steady overall score routinely hides two parts of the business moving in opposite directions.

Once closed, this survey’s numbers become a point on the twelve-month trend on the engagement dashboard.